A Marketer's Point of View on Vibe Coding
A conversation with Erin Carpenter, Sr. Digital Marketing Director @ e360
In this episode, I’m joined by Erin Carpenter, Sr. Digital Marketing Director at e360, to explore vibe coding from a marketer’s point of view. Erin shares how marketing teams are starting to build and iterate on temporary, purpose-built tools using AI, without becoming engineers, and how this shift is changing the way marketers collaborate with developers. We talk about when vibe coding makes sense, where human judgment still matters most, and why this new way of working is unlocking faster experimentation, smarter problem-solving, and solutions that previously didn’t make economic or time sense.
Key Topics Covered
- How marketers are using AI to build temporary, purpose-built tools
- What vibe coding means from a marketing and business perspective
- When marketers should build on their own vs. partner with developers
- The role of human judgment in AI-assisted workflows
- How vibe coding enables faster experimentation and problem-solving
Resources to Check Out
About the Guest
Erin Carpenter, Sr. Digital Marketing Director @ e360
Erin is pushing the boundaries of what's possible in marketing in the AI era. As Sr. Digital Marketing Director at e360, she's spent 15+ years as a technically-focused, entrepreneurial marketer, and over the past six months has added what feels like true engineering expertise to her toolkit. She believes marketing teams will increasingly build and iterate on temporary tools themselves while partnering with developers at key stages, unlocking solutions that previously didn't make economic or time sense and enabling faster, more innovative problem-solving.
About the Host
Marcelo Lewin, Founder @ iBuildWith.ai
Marcelo is the founder of iBuildWith.ai and a Principal Content Architect and Builder at Cigna. He has over 30 years of experience in the tech industry. Having lived through the computer, internet, and mobile revolutions, he is now excited and focused on navigating the AI revolution by helping non-developers build real applications using AI. He founded several startups and held roles at various companies including Toyota, NBC, J.F. Shea, and Walt Disney Imagineering.